Automation, Programmatic and Analytics together are fundamentally changing how recruitment advertising is bought, managed and optimized, with many large corporations and agencies increasingly putting systems in place. Used in concert, they are the holy trinity of recruitment advertising. 

When promoting a fresh job opening, a hard-to-fill role, or a series of seemingly never-ending high-volume opportunities, many talent attraction professionals have limited advertising resources available to them. The reflex of most is to rely on the larger recruitment marketing channels, Indeed and

The technology behind online job advertising has evolved greatly from its inception when the first ever banner advertisement appeared on Wired magazine’s website hotwired.com on October 27, 1994. To quote The Drum…

What is talent attraction? Why is attracting talent important? Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. Questions about budgeting, candidate channels, and media can be overwhelming, especially when trying to track all this activity.