It's discouraging to see companies cutting their employer branding budgets or disbanding their employer branding teams in the midst of an economic downturn, especially when they are still hiring. Even if they are not hiring, reducing investment in employer branding can have long-term negative

In this episode of TribeTV...  There is a political divide in the country that is increasingly evident in the workplace. Abortion rights are the latest social issue to permeate the workplace. Some companies reacted quickly to support abortion rights, perhaps ignoring the long-term consequences

Quite recently, Microsoft made headlines by announcing that they will soon post salary ranges for all job openings. To quote the Daily Mail… 

AUSTIN, Texas, April 27, 2022 (Newswire.com) - Proactive Talent is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Proactive Talent. This year, 100% of Proactive Talent employees said it's a

In a previous blog post, I talked about a polite way to reject candidates and enhance your employer brand. I referenced the case study of Virgin Media and explained their strategy of:

In our experience, when it comes to Employer Branding (EB) there are three groups of companies: 

Today, I interviewed Donna Cutting and have unofficially proclaimed her my emotional support human because of her cheery, positive vibes. We discussed employment branding, the great resignation and how to put employees first. I thoroughly enjoyed the conversation and think you will too. - JS  

The moment your company is profiled on an employer review website is when you can inevitably expect a negative review. It will happen, and that’s not a bad thing. Depending on your reaction, a negative review is an opportunity for improvement and elevation of your brand. This is accomplished when