WHY YOU SHOULD BE INVESTING IN EMPLOYER BRANDING-RIGHT NOW!

Quite recently, Microsoft made headlines by announcing that they will soon post salary ranges for all job openings. To quote the Daily Mail… 

Proactive Talent Earns 2022 Great Place to Work Certification™

AUSTIN, Texas, April 27, 2022 (Newswire.com) - Proactive Talent is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Proactive Talent. This year, 100% of Proactive Talent employees said it's a

How To Boost Your Employer Brand By Rejecting Candidates (Part 2)

In a previous blog post, I talked about a polite way to reject candidates and enhance your employer brand. I referenced the case study of Virgin Media and explained their strategy of:

This is Why You Need a Bigger Employer Brand Budget

In our experience, when it comes to Employer Branding (EB) there are three groups of companies: 

This is why your Employees should come first

Today, I interviewed Donna Cutting and have unofficially proclaimed her my emotional support human because of her cheery, positive vibes. We discussed employment branding, the great resignation and how to put employees first. I thoroughly enjoyed the conversation and this you will too. - JS  

How To Turn Negative Employer Reviews into Positive Employer Branding Actions

The moment your company is profiled on an employer review website is when you can inevitably expect a negative review. It will happen, and that’s not a bad thing. Depending on your reaction, a negative review is an opportunity for improvement and elevation of your brand. This is accomplished when

4 Employer Branding Myths That Need To Be Put To Bed in 2022

Conventional wisdom is a generally accepted belief, opinion, judgment or prediction about a particular matter. What people sometimes accept as fact is based on conventional wisdom or anecdotes that do not ring true in the long run. For example, it was widely believed that the world was flat and the

Why Employers Should Be Focusing On Inclusive Wellness

Greg Fontus interviews Kym Ali on why employers should be focusing on inclusive wellness, especially during this great resignation era. 

3 Touchpoints That Can Elevate Your Employer Brand

Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? Do you feel like a fish swimming upstream on this? If decision-makers at your company are cynical of whether employer branding is really worth the time, we’re going to arm you with some




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