How To Find and Recruit Gen-Zers

Do you know what a Gen Zer is? Its anyone born after 1997. They are considered to be the most diverse generation ever, incredibly media savvy with an affinity to social activism. In 2020, they made up 20% of the workforce. By 2025, Gen Z will make up 27% of the workforce.

3 Touchpoints That Can Elevate Your Employer Brand

When you serve as many clients as we do, its easy to take some things for granted. The things that are all too obvious to us, often slip past the radar of our customers. This is where we tend to be appreciated most. Let me give you an example of what I mean.  Imagine that you've redesigned your

How to Convince Your Boss to Resource Your Employer Branding Team

People in the Employer Branding space are often overworked and under-staffed. In our interactions with clients across hundreds of companies we have noticed a distinct pattern among small and large organizations which is, typically one person is responsible for all of the employer branding and

How To Boost Your Employer Brand By Rejecting Candidates

I spoke of “The Great Resignation” in an earlier blog post and described it as a “phenomenon where people are quitting their jobs en masse even as recent labor numbers show that the economy is recovering after the financial impact of the pandemic.” This trend points out how challenging it is

What is employee activism?

If you live in the USA, no doubt you have noticed the increasing ideological divide: conservativism verses liberalism. It has been trending this way for some time but what is new, is how pronounced it is today. Consider this chart from the Christian Science Monitor. It depicts the political

Tribe TV: Can Employees Sue You Over COVID-19?

If someone returns to work and becomes sick and dies because of unsafe working conditions or due to contact with a COVID-19 infected co-worker or customer then, it’s a good chance that the surviving family members will sue their loved one’s employer. It's already happened at Walmart, Safeway and

Talent Attraction: What it is and Things to Think About

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits. The means and tactics of attraction vary and

21st Century HR Live: Proactive Talent Founder & CEO, Will Staney

On Wednesday, April 29th, Proactive Talent's founder and CEO, Will Staney, was featured on a 21st Century HR Live episode presented by Amplify for a live, interactive discussion on all things work, entrepreneurship, and employer brand.

How Workplace Classism is Damaging Your Employer Brand

The world is changing right before our very eyes. The Coronavirus Covid-19 Pandemic has wreaked havoc on our way of life and threatens our future in ways we can immediately recognize. The number of people unemployed, the list of businesses closing, and the overall uncertainty being just a few.




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