December 16, 2024

Sustainability and Social Responsibility in Employer Branding: Why It’s Not Just for Tree-Huggers Anymore

Sustainability and Social Responsibility in Employer Branding: Why It’s Not Just for Tree-Huggers Anymore

Let’s be honest: there’s a reason our coffee-break conversations sometimes turn into whispered confessions about hiring challenges, candidate ghosting, and an ever-shifting talent landscape. We’re living in an era of “show me what you stand for” hiring, and it’s upending our old assumptions about

Scaling Authenticity: How AI Revolutionizes Employee Storytelling and Employer Branding

In the world of employer branding, storytelling reigns supreme. But if you’re like most employer brand leaders, you’re constantly juggling the big-picture strategy with the daily grind of content creation. It’s not just about telling authentic stories; it’s about telling enough of them, at scale,

Revolutionizing Employee Storytelling with AI: A Bold Leap in Employer Branding

Storytelling lies at the heart of employer branding. For more than 15 years, I’ve had the privilege of helping global brands like VMware and SAP as an in-house leader and through my consulting practice here at Proactive Talent, companies like Siemens Energy, Uber, GE, Boston Consulting Group,

Global Storytelling for Employer Branding: How to Highlight Your Global Footprint

Imagine being able to connect with the brightest minds around the world, simply because your employer brand speaks directly to their unique cultural experiences and aspirations. Global companies that master storytelling across regions aren’t just attracting talent—they are shaping their entire

How Talent Acquisition Changed During Our Break – And What We’re Doing Differently Now

In 2023, Proactive Talent made the tough yet necessary decision to step back and take a break. The world was in flux, the talent acquisition landscape was shifting rapidly, and the needs of our clients were evolving faster than ever before. It was clear that this wasn’t just a moment to pause—it

7 Key Steps to Creating a Successful Candidate Experience: From Job Posting to Onboarding

Providing an exceptional candidate experience isn’t just a nice-to-have—it’s a critical differentiator that directly impacts hiring outcomes, offer acceptance rates, and your employer brand. The journey from initial job posting to onboarding is a vital opportunity to engage, impress, and convert

Employer Branding Trends for 2025: Going Beyond the Buzzwords

Employer branding isn’t just a box to check on your corporate to-do list—it’s a living, breathing part of your company’s DNA, and whether your company actively works on building one or not--you have one. And as we inch closer to 2025, it’s clear that the rules of engagement are evolving. The

Creating an Inclusive Employer Brand: Strategies for Attracting and Retaining Diverse Talent

When speaking to TA and HR leaders about their company's employer brand strategy, there is no topic that comes up more than DE&I and the effects employer branding can have on your efforts to attract a more diverse workforce. Unfortunately, most companies aren't yet incorporating their goals around

Measuring the Impact of Employer Branding: How to Track and Analyze the ROI of Your Recruiting Efforts

When it comes to employer branding, it's not always easy to see the direct impact of your efforts. Sure, you may have a great website, social media presence, and employee testimonials, but how do you know if it's actually helping you attract and retain top talent? That's where measuring the ROI of