Storytelling lies at the heart of employer branding. For more than 15 years, I’ve had the privilege of helping global brands like VMware and SAP as an in-house leader and through my consulting practice here at Proactive Talent, companies like Siemens Energy, Uber, GE, Boston Consulting Group,

Imagine being able to connect with the brightest minds around the world, simply because your employer brand speaks directly to their unique cultural experiences and aspirations. Global companies that master storytelling across regions aren’t just attracting talent—they are shaping their entire

In 2023, Proactive Talent made the tough yet necessary decision to step back and take a break. The world was in flux, the talent acquisition landscape was shifting rapidly, and the needs of our clients were evolving faster than ever before. It was clear that this wasn’t just a moment to pause—it

Providing an exceptional candidate experience isn’t just a nice-to-have—it’s a critical differentiator that directly impacts hiring outcomes, offer acceptance rates, and your employer brand. The journey from initial job posting to onboarding is a vital opportunity to engage, impress, and convert

Employer branding isn’t just a box to check on your corporate to-do list—it’s a living, breathing part of your company’s DNA, and whether your company actively works on building one or not--you have one. And as we inch closer to 2025, it’s clear that the rules of engagement are evolving. The

When speaking to TA and HR leaders about their company's employer brand strategy, there is no topic that comes up more than DE&I and the effects employer branding can have on your efforts to attract a more diverse workforce. Unfortunately, most companies aren't yet incorporating their goals around

When it comes to employer branding, it's not always easy to see the direct impact of your efforts. Sure, you may have a great website, social media presence, and employee testimonials, but how do you know if it's actually helping you attract and retain top talent? That's where measuring the ROI of

An employee value proposition (EVP) is a statement that outlines the unique benefits and opportunities a company offers its employees in return for their skills, knowledge, and dedication. It is a way for companies to communicate the value they offer to their employees and to differentiate

In today's increasingly unpredictable and competitive job market, attracting and retaining top talent is crucial for businesses of all sizes and industries. While traditional recruitment methods can be effective, incorporating artificial intelligence (AI) into your talent acquisition strategy can