Are people going back to the office?

Some major companies are demanding their employees return to the office.  But the data says that workers don't want to go, forcing a showdown between labor and management. Does this mean that remote work is dead? If not, what is the cost of not returning to the office? In this episode of TribeTV,

WHY YOU SHOULD BE INVESTING IN EMPLOYER BRANDING-RIGHT NOW!

Quite recently, Microsoft made headlines by announcing that they will soon post salary ranges for all job openings. To quote the Daily Mail… 

Should You Use Stock Photos and Actors for Recruiting?

To be or not to be authentic? That is the question at stake. When company leaders discuss using employee photos or stock photos on the website, on recruiting materials, or even internally, I hear a collective sigh from talent brand practitioners around the world. We are authenticity advocates who

Proactive Talent Earns 2022 Great Place to Work Certification™

AUSTIN, Texas, April 27, 2022 (Newswire.com) - Proactive Talent is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Proactive Talent. This year, 100% of Proactive Talent employees said it's a

Ways Artificial Intelligence Enhances an Employer Brand

When it comes to machines analyzing data to detect patterns and then make decisions, people vary in their comfort levels with the rapidly advancing capabilities of artificial intelligence (AI). Despite the discussions evaluating the benefits and risks of artificial intelligence, there’s no doubt AI

How To Boost Your Employer Brand By Rejecting Candidates (Part 2)

In a previous blog post, I talked about a polite way to reject candidates and enhance your employer brand. I referenced the case study of Virgin Media and explained their strategy of:

This is Why You Need a Bigger Employer Brand Budget

In our experience, when it comes to Employer Branding (EB) there are three groups of companies: 

This is why your Employees should come first

Today, I interviewed Donna Cutting and have unofficially proclaimed her my emotional support human because of her cheery, positive vibes. We discussed employment branding, the great resignation and how to put employees first. I thoroughly enjoyed the conversation and this you will too. - JS  

How To Turn Negative Employer Reviews into Positive Employer Branding Actions

The moment your company is profiled on an employer review website is when you can inevitably expect a negative review. It will happen, and that’s not a bad thing. Depending on your reaction, a negative review is an opportunity for improvement and elevation of your brand. This is accomplished when




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