Free Consultation with Proactive Talent FOR A LIMITED TIME

During this time, we want to help companies adapt to the changing environment. It's what we do. We know many companies are needing help to navigate difficult employer brand, recruiting, and remote work life balance challenges during this CoronaVirus crisis and we're here to help- free of charge.

Employer Brand 101: What is employer branding and how to get started

If you’re a large corporation or a startup, have a weak employer brand, or don’t even know what an employer brand is, have no fear! This blog will cover it all.  But before we continue, there’s one important term you need to know: Employee Value Proposition.  Employee Value Proposition (EVP)

Make Better Choices: How Employer Branding Helps Recruiting by Making Your Decisions Obvious

When it comes to your employer brand, how do you choose what video to make? Or what to tweet? Or what new tool to buy? If you've been to a conference lately, you've seen how many new companies are popping up to help you "strengthen your employer brand" or "attract better talent." We live in a

[WHITE PAPER] Lights, Camera, Apply! How to Use Video in your Recruiting Strategy

As 2018 draws to a close, everyone is reviewing their budgets and action plans for 2019. If you’re wondering what you should be prioritizing when it comes to your recruiting strategy next year, we can tell you right now…video! Drastically improve your recruiting and talent attraction with this

How to Build an Employer Branding Budget

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding, and therefore don’t prioritize or fund it at all. 2. Those that understand the importance of

4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Building a strong Employer Brand is vital to the long-term success of any business. The best companies have the best people, and if you can’t attract top talent, you’ll always be a step behind the competition. It’s said that the best time to plant a tree was 20 years ago, but the second-best

New Year Reflections and an Update on Proactive Talent from Founder, Will Staney

New Years is by far my favorite time of year. It's a time for reflecting on the past and looking forward with excitement and hope for what's to come. In that spirit, I wanted to write this post to reflect on our company, which has evolved in many wonderful ways in the last year, as well as

When Toxic Culture Spills Over Onto Glassdoor

No matter where you work, odds are there are individuals, teams, even whole business units that have a culture of toxicity at your company. This can play out in many different ways. Managers who are protective of their team or product and create an “us vs them” atmosphere. Inept workers in

The Candidate Experience Starts with You!

Theoretically, your candidate’s first impression of your company comes from you. In that initial call or email, your tone, knowledge and the way you present your client/company makes an imprint So, what is it that you want to say?  Every company has its own tone and culture. As recruiters and




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