Do you know what a Gen Zer is? Its anyone born after 1997. They are considered to be the most diverse generation ever, incredibly media savvy with an affinity to social activism. In 2020, they made up 20% of the workforce. By 2025, Gen Z will make up 27% of the workforce.

Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? Do you feel like a fish swimming upstream on this? If decision-makers at your company are cynical of whether employer branding is really worth the time, we’re going to arm you with some

People in the Employer Branding space are often overworked and under-staffed. In our interactions with clients across hundreds of companies we have noticed a distinct pattern among small and large organizations which is, typically one person is responsible for all of the employer branding and

I spoke of “The Great Resignation” in an earlier blog post and described it as a “phenomenon where people are quitting their jobs en masse even as recent labor numbers show that the economy is recovering after the financial impact of the pandemic.” This trend points out how challenging it is these

If you live in the USA, no doubt you have noticed the increasing ideological divide: conservativism verses liberalism. It has been trending this way for some time but what is new, is how pronounced it is today. Consider this chart from the Christian Science Monitor. It depicts the political divide

If someone returns to work and becomes sick and dies because of unsafe working conditions or due to contact with a COVID-19 infected co-worker or customer then, it’s a good chance that the surviving family members will sue their loved one’s employer. It's already happened at Walmart, Safeway and

What is talent attraction? Why is attracting talent important? Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned

On Wednesday, April 29th, Proactive Talent's founder and CEO, Will Staney, was featured on a 21st Century HR Live episode presented by Amplify for a live, interactive discussion on all things work, entrepreneurship, and employer brand.

The world is changing right before our very eyes. The Coronavirus Covid-19 Pandemic has wreaked havoc on our way of life and threatens our future in ways we can immediately recognize. The number of people unemployed, the list of businesses closing, and the overall uncertainty being just a few.