To be or not to be authentic? That is the question at stake. When company leaders discuss using employee photos or stock photos on the website, on recruiting materials, or even internally, I hear a collective sigh from talent brand practitioners around the world. We are authenticity advocates who

AUSTIN, Texas, April 27, 2022 (Newswire.com) - Proactive Talent is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Proactive Talent. This year, 100% of Proactive Talent employees said it's a

When it comes to machines analyzing data to detect patterns and then make decisions, people vary in their comfort levels with the rapidly advancing capabilities of artificial intelligence (AI). Despite the discussions evaluating the benefits and risks of artificial intelligence, there’s no doubt AI

In a previous blog post, I talked about a polite way to reject candidates and enhance your employer brand. I referenced the case study of Virgin Media and explained their strategy of:

Today, I interviewed Donna Cutting and have unofficially proclaimed her my emotional support human because of her cheery, positive vibes. We discussed employment branding, the great resignation and how to put employees first. I thoroughly enjoyed the conversation and think you will too. - JS

The moment your company is profiled on an employer review website is when you can inevitably expect a negative review. It will happen, and that’s not a bad thing. Depending on your reaction, a negative review is an opportunity for improvement and elevation of your brand. This is accomplished when

Conventional wisdom is a generally accepted belief, opinion, judgment or prediction about a particular matter. What people sometimes accept as fact is based on conventional wisdom or anecdotes that do not ring true in the long run. For example, it was widely believed that the world was flat and the

Do you know what a Gen Zer is? Its anyone born after 1997. They are considered to be the most diverse generation ever, incredibly media savvy with an affinity to social activism. In 2020, they made up 20% of the workforce. By 2025, Gen Z will make up 27% of the workforce.

Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? Do you feel like a fish swimming upstream on this? If decision-makers at your company are cynical of whether employer branding is really worth the time, we’re going to arm you with some