Storytelling lies at the heart of employer branding. For more than 15 years, I’ve had the privilege of helping global brands like VMware and SAP as an in-house leader and through my consulting practice here at Proactive Talent, companies like Siemens Energy, Uber, GE, Boston Consulting Group,
The hiring and recruiting industry is embracing artificial intelligence (AI) and automation like never before. From screening resumes to predicting employee success, AI-powered tools promise to save time, reduce costs, and improve decision-making. But how do you know if these tools are actually
Skill-based hiring is again gaining momentum in the recruitment space, and for good reason. But before we dive into the exciting potential of skill-based hiring as a universal language, let’s clarify what it means. If you ask a room of HR leaders or recruiters, you’re likely to get varied responses
In 2023, Proactive Talent made the tough yet necessary decision to step back and take a break. The world was in flux, the talent acquisition landscape was shifting rapidly, and the needs of our clients were evolving faster than ever before. It was clear that this wasn’t just a moment to pause—it
Providing an exceptional candidate experience isn’t just a nice-to-have—it’s a critical differentiator that directly impacts hiring outcomes, offer acceptance rates, and your employer brand. The journey from initial job posting to onboarding is a vital opportunity to engage, impress, and convert
Employer branding isn’t just a box to check on your corporate to-do list—it’s a living, breathing part of your company’s DNA, and whether your company actively works on building one or not--you have one. And as we inch closer to 2025, it’s clear that the rules of engagement are evolving. The
Let’s cut to the chase: AI is all over the place in recruiting, but no one seems to be talking about the really exciting stuff. Everyone’s caught up in the basics like resume scanning and chatbots, which are fine, but that’s just the surface. The real opportunity is in using AI to get smarter about
In today's increasingly unpredictable and competitive job market, attracting and retaining top talent is crucial for businesses of all sizes and industries. While traditional recruitment methods can be effective, incorporating artificial intelligence (AI) into your talent acquisition strategy can
