Recently, I was chatting with my friend and longtime client Eric Knauf, who’s doing some incredible work (and writing a book!) about belonging in the workplace. As we unpacked this ever-elusive concept that seems to be gaining steam in various corners of our space for an upcoming TribePod - The

In the world of employer branding, storytelling reigns supreme. But if you’re like most employer brand leaders, you’re constantly juggling the big-picture strategy with the daily grind of content creation. It’s not just about telling authentic stories; it’s about telling enough of them, at scale,

Storytelling lies at the heart of employer branding. For more than 15 years, I’ve had the privilege of helping global brands like VMware and SAP as an in-house leader and through my consulting practice here at Proactive Talent, companies like Siemens Energy, Uber, GE, Boston Consulting Group,