In a recent episode of TribePod, host Matt Staney welcomed Talent Leader and former Proactive Talent client Eric Knauf, Founder and Managing Partner at BelongHQ, for an in-depth conversation on talent leadership, belonging, and the evolving role of human connection in the workplace. With decades of

In our experience, when it comes to Employer Branding (EB) there are three groups of companies:

Recently, I was chatting with my friend and longtime client Eric Knauf, who’s doing some incredible work (and writing a book!) about belonging in the workplace. As we unpacked this ever-elusive concept that seems to be gaining steam in various corners of our space for an upcoming TribePod - The

The world of recruitment marketing and employer branding is becoming more data-driven every day. But what if analyzing that data didn’t require hours of manual work, advanced coding skills, or expensive software? What if you could instantly uncover trends, visualize your impact, and deliver

The hiring landscape is at a crossroads. After several years of labor market upheaval—whiplashing between record-high demand and pandemic-driven hiring freezes—the current talent acquisition world feels more like an unpredictable ocean than a calm pond. As we head into 2025, it’s clear that the

2025 is almost here, and with it comes an ever-competitive talent market. The great talent wars of the past are evolving, but one truth remains: your Employee Value Proposition (EVP) is your North Star. It's not just a statement on your careers page; it’s the heartbeat of your brand. But how do you

The holidays are here, and it's the perfect time to reflect on the incredible work you and your team have accomplished this year. At Proactive Talent, we know how hard talent brand and recruitment marketing professionals work to create compelling campaigns, tell authentic stories, and attract top

Let’s be honest: there’s a reason our coffee-break conversations sometimes turn into whispered confessions about hiring challenges, candidate ghosting, and an ever-shifting talent landscape. We’re living in an era of “show me what you stand for” hiring, and it’s upending our old assumptions about