Recruitment Marketing: What It Is, and Things To Think About

Before 2020, recruitment marketing (RM) roles were viewed as tactical positions. But when the pandemic hit, recruitment marketers became “chief empathizers.” They served as both documentarians and storytellers and helped their companies humanize their internal and external communications during a

How To Increase Employee Engagement with Remote Workers

In this episode, Jim Stroud speaks with Stephen Costigan and Thomas Fisher of Metaspark to discuss employee engagement with remote workers, challenging Henry Ford's vision, how individual work impacts on the organization and how to understand your employees without spying on them. Stephen and

More Creative Recruiting Strategies

We have several free resources available related to attracting, hiring and retaining talent. One of the more popular ones is our Creative Recruiting Strategies guide. One reason why it is so popular is because of the current talent landscape. Consider the current research on Talent Acquisition by

How To Fix a Toxic Workplace

Is workplace drama standing in the way of productivity? Do colleagues fight over petty issues? Are teams more concerned about protecting their territory than getting the job done? Is bad behavior being tolerated? These are just a few of the signs that a toxic workplace is impeding organizational

What To Think About When Recruiting Recruiters

We offer an array of hiring services, and because of that, we often recruit recruiters to service our clients. When hiring recruiters, however, there is a lot to ponder. A lot has changed since my earlier career as a recruiter, and to prove that I looked at a 2010 job description for a recruiter

CREATIVE RECRUITING STRATEGIES FOR HIGH VOLUME RECRUITING

The Great Resignation has created a challenge for companies seeking to attract, recruit and retain talent. As a result, employers have been incentivized to utilize automation and initiate innovative recruiting strategies to maintain a viable workforce. This is especially true in industries where

How Emotional Support Can Retain Workers

“Today we have more ways to communicate but we’re connecting less than ever before,” says Adam C. Bandelli, Ph.D. An industrial-organizational psychologist,  Bandelli has observed the devastating impact of both the pandemic and increased reliance on technology on people’s ability to create the

Ways Artificial Intelligence Enhances an Employer Brand

When it comes to machines analyzing data to detect patterns and then make decisions, people vary in their comfort levels with the rapidly advancing capabilities of artificial intelligence (AI). Despite the discussions evaluating the benefits and risks of artificial intelligence, there’s no doubt AI

How To Boost Your Employer Brand By Rejecting Candidates (Part 2)

In a previous blog post, I talked about a polite way to reject candidates and enhance your employer brand. I referenced the case study of Virgin Media and explained their strategy of:




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