2025 is almost here, and with it comes an ever-competitive talent market. The great talent wars of the past are evolving, but one truth remains: your Employee Value Proposition (EVP) is your North Star. It's not just a statement on your careers page; it’s the heartbeat of your brand. But how do you

The holidays are here, and it's the perfect time to reflect on the incredible work you and your team have accomplished this year. At Proactive Talent, we know how hard talent brand and recruitment marketing professionals work to create compelling campaigns, tell authentic stories, and attract top

Let’s be honest: there’s a reason our coffee-break conversations sometimes turn into whispered confessions about hiring challenges, candidate ghosting, and an ever-shifting talent landscape. We’re living in an era of “show me what you stand for” hiring, and it’s upending our old assumptions about

In the world of employer branding, storytelling reigns supreme. But if you’re like most employer brand leaders, you’re constantly juggling the big-picture strategy with the daily grind of content creation. It’s not just about telling authentic stories; it’s about telling enough of them, at scale,

This past week, several more job seekers have reached out through our Proactive Talent contact form, mistaking us for a direct hiring or contingent search firm. They were hoping we could pitch them to hiring companies—for a fee.

Employee attrition continues to be a pressing challenge for HR leaders, and while sophisticated AI software can streamline attrition prediction, even organizations with limited resources can leverage machine learning (ML) with the right expertise. This blog expands on the strategic value of

In recent years, Diversity, Equity, and Inclusion (DEI) initiatives have taken center stage in corporate strategy, promising to create more equitable workplaces while improving business outcomes. But as economic pressures and shifting priorities lead some companies to scale back their DEI programs,

Storytelling lies at the heart of employer branding. For more than 15 years, I’ve had the privilege of helping global brands like VMware and SAP as an in-house leader and through my consulting practice here at Proactive Talent, companies like Siemens Energy, Uber, GE, Boston Consulting Group,

The hiring and recruiting industry is embracing artificial intelligence (AI) and automation like never before. From screening resumes to predicting employee success, AI-powered tools promise to save time, reduce costs, and improve decision-making. But how do you know if these tools are actually