The holidays are here, and it's the perfect time to reflect on the incredible work you and your team have accomplished this year. At Proactive Talent, we know how hard talent brand and recruitment marketing professionals work to create compelling campaigns, tell authentic stories, and attract top talent to their organizations. Yet, all too often, your achievements go unnoticed or underappreciated by executive leadership.

This year, we want to change that. As a special holiday gift, we’ve created a Year-End Achievement Report Guide or "Brag Sheet", designed to help you showcase the impact and importance of your work to your leadership team. It’s more than just a report—it’s a tool to celebrate your wins, build credibility, and advocate for your team’s value.

Why You Need a Year-End Brag Sheet

In the fast-paced world of employer branding and recruitment marketing, it’s easy to jump from one campaign to the next without pausing to reflect. A Year-End Brag Sheet allows you to:

1. Highlight Your Achievements

Whether it’s launching campaigns, rewriting job postings, growing your social media presence, or earning awards, your work drives measurable results. A brag sheet is your chance to compile these successes into a single, impactful document.

2. Demonstrate ROI to Leadership

Executive leaders are always looking for data that connects your efforts to the company’s bottom line. By presenting key metrics—such as career site traffic, campaign performance, or hires attributed to recruitment marketing—you can clearly show how your work supports business goals.

3. Advocate for Resources

Want a bigger budget or more headcount in the upcoming year? A well-crafted brag sheet helps build a strong case for investing in your team by demonstrating the value you deliver.

4. Celebrate Team Wins

Your team works hard to make magic happen. Taking the time to document and share their accomplishments is a great way to boost morale and show your appreciation.

What’s in the Year-End Brag Sheet Guide?

We’ve designed the guide to walk you through every step of creating a compelling brag sheet—from gathering data to designing visuals. Here’s what you’ll get:

• Step-by-Step Instructions: Learn how to capture key metrics, structure your brag sheet, and create visuals that pop.

• Metrics to Include: Examples like campaigns launched, social posts published, LinkedIn follower growth, career page traffic, and awards won.

• Success Story Templates: Guidance on highlighting your most impactful campaigns and initiatives.

• Excel Visuals Guide: Tips on creating charts and graphs to make your data shine.

• Editable Template: A customizable brag sheet template to get you started.

Why This Matters for Talent Brand Professionals

Your work is critical to shaping your company’s reputation and attracting top talent, yet it’s often behind the scenes. By taking the time to create a Year-End Brag Sheet, you’re not just sharing numbers—you’re telling the story of your team’s impact and helping leadership understand the strategic value of employer branding and recruitment marketing.

As one of our Talent Brand Alliance community members put it, “A brag sheet isn’t just about patting ourselves on the back—it’s about showing leadership why our work matters and why they should continue to invest in it.”

Get Your Free Guide

We’re thrilled to offer this guide as a free resource for our community. It’s our way of saying thank you for all the amazing work you do and helping you start the new year on a high note.

Download the Year-End Brag Sheet Guide

Let’s make 2025 a year of even greater achievements, starting with celebrating the incredible impact you’ve already made.

Happy Holidays from all of us at Proactive Talent!