January 28, 2025

Top-of-Funnel Transformation: Strategies for Recruiters in the AI Era

OpenAI Launches Operator: Will GenAI Agents Revolutionize Hiring and Knowledge Work as We Know It?

Today's launch of Operator, OpenAI’s groundbreaking Generative AI agent, is a pivotal moment in the evolution of work. This agent goes beyond the conversational capabilities of ChatGPT—it can navigate websites, interact with platforms, and execute complex tasks such as applying for jobs, booking

Outpaced: How Candidates Are Ahead of Using AI Compared to Employers in Hiring

Artificial Intelligence (AI) has disrupted almost every industry, but its influence on the hiring process is particularly noteworthy. While many organizations are still debating AI’s pros and cons—or wrestling with legacy systems that make adoption difficult—job seekers have taken swift advantage

Podcast: Belonging, Leadership, and the Future of Talent with Eric Knauf of BelongHQ

In a recent episode of TribePod, host Matt Staney welcomed Talent Leader and former Proactive Talent client Eric Knauf, Founder and Managing Partner at BelongHQ, for an in-depth conversation on talent leadership, belonging, and the evolving role of human connection in the workplace. With decades of

This is Why You Need a Bigger Employer Brand Budget

In our experience, when it comes to Employer Branding (EB) there are three groups of companies:

Forget the Perks: Why Companies Should Focus on Cultivating Meaningful Work and Belonging

Recently, I was chatting with my friend and longtime client Eric Knauf, who’s doing some incredible work (and writing a book!) about belonging in the workplace. As we unpacked this ever-elusive concept that seems to be gaining steam in various corners of our space for an upcoming TribePod - The

Unlock Insights: A Guide to Using ChatGPT for Recruitment Marketing and Employer Branding [FREE DOWNLOAD]

The world of recruitment marketing and employer branding is becoming more data-driven every day. But what if analyzing that data didn’t require hours of manual work, advanced coding skills, or expensive software? What if you could instantly uncover trends, visualize your impact, and deliver

Navigating the Shifting Sands of Talent Acquisition in 2025: Are You Ready for What’s Next?

The hiring landscape is at a crossroads. After several years of labor market upheaval—whiplashing between record-high demand and pandemic-driven hiring freezes—the current talent acquisition world feels more like an unpredictable ocean than a calm pond. As we head into 2025, it’s clear that the

15 Creative and Out-of-the-Box Ideas for Showcasing Your Employee Value Proposition (EVP)

2025 is almost here, and with it comes an ever-competitive talent market. The great talent wars of the past are evolving, but one truth remains: your Employee Value Proposition (EVP) is your North Star. It's not just a statement on your careers page; it’s the heartbeat of your brand. But how do you