It’s nearly June, which means we are at the precarious halfway point of the year, a perfect time to look at what’s in, what’s trending, and what’s new in recruitment marketing. The Great Resignation has been like tinder to a fire in terms of pushing companies to ignite their recruitment marketing

To be or not to be authentic? That is the question at stake. When company leaders discuss using employee photos or stock photos on the website, on recruiting materials, or even internally, I hear a collective sigh from talent brand practitioners around the world. We are authenticity advocates who

Before 2020, recruitment marketing (RM) roles were viewed as tactical positions. But when the pandemic hit, recruitment marketers became “chief empathizers.” They served as both documentarians and storytellers and helped their companies humanize their internal and external communications during a

I have noticed on several occasions how companies work against themselves when attracting talent. It is at a point where I am frustrated for them, especially those who take recruitment marketing for granted. Specifically, I am referring to online job advertising. In my opinion, so many

Do you know what a Gen Zer is? Its anyone born after 1997. They are considered to be the most diverse generation ever, incredibly media savvy with an affinity to social activism. In 2020, they made up 20% of the workforce. By 2025, Gen Z will make up 27% of the workforce.

The Talent Market can be feast or famine. Posting jobs can get you good workers and a great employment brand can get you so much more but, there will always be an elite class of producers who never apply for a job. Higher salaries alone are not enough to persuade these elites to take a leap of