I have noticed on several occasions how companies work against themselves when attracting talent. It is at a point where I am frustrated for them, especially those who take recruitment marketing for granted. Specifically, I am referring to online job advertising. In my opinion, so many

Automation, Programmatic and Analytics together are fundamentally changing how recruitment advertising is bought, managed and optimized, with many large corporations and agencies increasingly putting systems in place. Used in concert, they are the holy trinity of recruitment advertising.

The Talent Market can be feast or famine. Posting jobs can get you good workers and a great employment brand can get you so much more but, there will always be an elite class of producers who never apply for a job. Higher salaries alone are not enough to persuade these elites to take a leap of

Are you currently shopping for a new Talent CRM or Recruitment Marketing Platform? At Proactive Talent, we spend a lot of time helping our clients evaluate various technologies. The biggest challenge comes from the front end infrastructure which is typically a complex process. However, it is a

What is talent attraction? Why is attracting talent important? Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. Questions about budgeting, candidate channels, and media can be overwhelming, especially when trying to track all this activity.