As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. Questions about budgeting, candidate channels, and media can be overwhelming, especially when trying to track all this activity.

Say you and your friend both own the exact same Dodge Ram pick-up truck, but one of you uses it to tow a boat to the lake and the other uses it for mostly inner-city commuting. You’re going to have drastically different MPGs, but it isn’t due to the vehicle, it’s because of the way it was driven.