Recruitment Marketing: What It Is, and Things To Think About

Before 2020, recruitment marketing (RM) roles were viewed as tactical positions. But when the pandemic hit, recruitment marketers became “chief empathizers.” They served as both documentarians and storytellers and helped their companies humanize their internal and external communications during a

The Holy Trinity of Recruitment Advertising

Automation, Programmatic and Analytics together are fundamentally changing how recruitment advertising is bought, managed and optimized, with many large corporations and agencies increasingly putting systems in place. Used in concert, they are the holy trinity of recruitment advertising. 

Why Programmatic Job Advertising Needs To Be Part of your Recruitment Marketing Strategy

When promoting a fresh job opening, a hard-to-fill role, or a series of seemingly never-ending high-volume opportunities, many talent attraction professionals have limited advertising resources available to them. The reflex of most is to rely on the larger recruitment marketing channels, Indeed and

Recruitment Marketing Platform Comparison Template

Are you currently shopping for a new Talent CRM or Recruitment Marketing Platform? At Proactive Talent, we spend a lot of time helping our clients evaluate various technologies. The biggest challenge comes from the front end infrastructure which is typically a complex process. However, it is a




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