When promoting a fresh job opening, a hard-to-fill role, or a series of seemingly never-ending high-volume opportunities, many talent attraction professionals have limited advertising resources available to them. The reflex of most is to rely on the larger recruitment marketing channels, Indeed and

The technology behind online job advertising has evolved greatly from its inception when the first ever banner advertisement appeared on Wired magazine’s website hotwired.com on October 27, 1994. To quote The Drum…