Should You Use Stock Photos and Actors for Recruiting?

To be or not to be authentic? That is the question at stake. When company leaders discuss using employee photos or stock photos on the website, on recruiting materials, or even internally, I hear a collective sigh from talent brand practitioners around the world. We are authenticity advocates who

Ways Artificial Intelligence Enhances an Employer Brand

When it comes to machines analyzing data to detect patterns and then make decisions, people vary in their comfort levels with the rapidly advancing capabilities of artificial intelligence (AI). Despite the discussions evaluating the benefits and risks of artificial intelligence, there’s no doubt AI

What a Candidate Wants: Appealing to Talent in 2022

Since the government’s work-from-home order spawned a mass exodus from offices around the nation in March 2020, people have learned a lot about themselves and what they need and want in life, in their careers, and from employers. Professionals around the world continue to share their truth on

Warning Signs: 15 Problematic Recruiting Practices

You’ve heard the stories: Firing an employee by text. Laying off groups of people by Zoom. Terribly insensitive and impersonal offboarding scenarios took center stage in 2020 when the pandemic began changing the world of work forever. Recipients of these unfortunate tactics took to social media to




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