When it comes to employer branding, it's not always easy to see the direct impact of your efforts. Sure, you may have a great website, social media presence, and employee testimonials, but how do you know if it's actually helping you attract and retain top talent? That's where measuring the ROI of

It’s nearly June, which means we are at the precarious halfway point of the year, a perfect time to look at what’s in, what’s trending, and what’s new in recruitment marketing. The Great Resignation has been like tinder to a fire in terms of pushing companies to ignite their recruitment marketing

To be or not to be authentic? That is the question at stake. When company leaders discuss using employee photos or stock photos on the website, on recruiting materials, or even internally, I hear a collective sigh from talent brand practitioners around the world. We are authenticity advocates who

Before 2020, recruitment marketing (RM) roles were viewed as tactical positions. But when the pandemic hit, recruitment marketers became “chief empathizers.” They served as both documentarians and storytellers and helped their companies humanize their internal and external communications during a

We have several free resources available related to attracting, hiring and retaining talent. One of the more popular ones is our Creative Recruiting Strategies guide. One reason why it is so popular is because of the current talent landscape. Consider the current research on Talent Acquisition by

I have noticed on several occasions how companies work against themselves when attracting talent. It is at a point where I am frustrated for them, especially those who take recruitment marketing for granted. Specifically, I am referring to online job advertising. In my opinion, so many

Automation, Programmatic and Analytics together are fundamentally changing how recruitment advertising is bought, managed and optimized, with many large corporations and agencies increasingly putting systems in place. Used in concert, they are the holy trinity of recruitment advertising.

The technology behind online job advertising has evolved greatly from its inception when the first ever banner advertisement appeared on Wired magazine’s website hotwired.com on October 27, 1994. To quote The Drum…

The Talent Market can be feast or famine. Posting jobs can get you good workers and a great employment brand can get you so much more but, there will always be an elite class of producers who never apply for a job. Higher salaries alone are not enough to persuade these elites to take a leap of