Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? Do you feel like a fish swimming upstream on this? If decision-makers at your company are cynical of whether employer branding is really worth the time, we’re going to arm you with some

There are plenty of “obvious” candidates for companies who are doing amazing things to attract, hire and retain great talent within their business. They show up on the pages of HBR, Fast Company and Forbes, either filling our news feeds or staring at us from magazine covers on airport newsstands.

Embracing “employer brand thinking” is the next evolution to modern recruiting. It helps candidates understand not only what the job and the company is all about, it helps them see the likelihood that they will fit in and be a match to the company’s DNA. Before you can build your employer brand and

Think about a great hire. Think about the employee who referred them. Think about the HRBP who approved the req. Think about the Compensation Specialist who approved the leveling and salary band. Think about the recruiter who wrote the job description, screened the candidate, and enticed them into

In my opinion, there are two groups of companies out there who have yet to put together a formal employer branding budget: 1. Those that do not understand the importance of employer branding, and therefore don’t prioritize or fund it at all. 2. Those that understand the importance of employer

Here We "Grow" Only three years ago, Proactive Talent consisted of one employee (myself) working out of a single office. Today, we have grown to over 30 employees and have our very own HQ - complete with a full lobby, state-of-the-art recording studio, conference room, private offices, and kitchen!

The primary goal of running a company is to achieve sustainable results from employees that work for you. While results are crucial to the survival of employers, they can only be achieved when there is a solid company culture in place. A company’s culture might include extracurricular activities,

In today’s strong economy, employers are struggling to set themselves apart from the competition. Companies, now more than ever, need to focus on building a strong workplace culture, which is increasingly more important for job seekers as they weigh their numerous options. In this post, I’ll unpack

Building a brand ambassador program can be a powerful tool you should already be utilizing to help improve your Employer Brand. If you don’t have one yet, the best approach on how to start an employee brand ambassador program is to create brand ambassadors out of engaged employees at your company