When it comes to your employer brand, how do you choose what video to make? Or what to tweet? Or what new tool to buy? If you've been to a conference lately, you've seen how many new companies are popping up to help you "strengthen your employer brand" or "attract better talent." We live in a time

We’ve probably spilled a gallon of digital ink talking about where your employer brand comes from (spoiler: it already exists - it’s the perception prospects put together about you based on all the interactions they have with your brand). But those interactions don’t come out of the blue. When

There are plenty of “obvious” candidates for companies who are doing amazing things to attract, hire and retain great talent within their business. They show up on the pages of HBR, Fast Company and Forbes, either filling our news feeds or staring at us from magazine covers on airport newsstands.

Think about a great hire. Think about the employee who referred them. Think about the HRBP who approved the req. Think about the Compensation Specialist who approved the leveling and salary band. Think about the recruiter who wrote the job description, screened the candidate, and enticed them into