With more than 810 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your social media

With over 2.91 billion people using Facebook every month, and an equally mind-blowing 1.92 billion daily active users, Facebook has undoubtedly become an essential channel for talent attraction and recruiting today.

What is social recruiting and what does an effective strategy look like? If you’re a small or medium-sized company with very limited resources, what free tools can you use beyond LinkedIn and job boards to improve your recruiting efforts? Does your company have an employer brand and does it matter?