In my opinion, there are two groups of companies out there who have yet to put together a formal employer branding budget: 1. Those that do not understand the importance of employer branding, and therefore don’t prioritize or fund it at all. 2. Those that understand the importance of employer

Here We "Grow" Only three years ago, Proactive Talent consisted of one employee (myself) working out of a single office. Today, we have grown to over 30 employees and have our very own HQ - complete with a full lobby, state-of-the-art recording studio, conference room, private offices, and kitchen!

The primary goal of running a company is to achieve sustainable results from employees that work for you. While results are crucial to the survival of employers, they can only be achieved when there is a solid company culture in place. A company’s culture might include extracurricular activities,

In today’s strong economy, employers are struggling to set themselves apart from the competition. Companies, now more than ever, need to focus on building a strong workplace culture, which is increasingly more important for job seekers as they weigh their numerous options. In this post, I’ll unpack

Building a brand ambassador program can be a powerful tool you should already be utilizing to help improve your Employer Brand. If you don’t have one yet, the best approach on how to start an employee brand ambassador program is to create brand ambassadors out of engaged employees at your company

In a few weeks I will be speaking at one of my favorite events, the Social Recruiting Strategies Conference (#SRSC), from August 8th-10th, here in Austin. I’ll be leading a session on utilizing video in recruiting and also participating as a panelist on the Association of Talent Acquisition

Building a strong Employer Brand is vital to the long-term success of any business. The best companies have the best people, and if you can’t attract top talent, you’ll always be a step behind the competition. It’s said that the best time to plant a tree was 20 years ago, but the second-best time

With approximately 543,000 new businesses opening up each month and an unemployment rate that has hit an all-time low — the battle for talent carries forward. Todd Hsieh of Zappos once said, “Business often forget about the culture and ultimately they suffer for it because you can’t deliver good

When an internal recruitment team is struggling to handle the number of job orders in a timely manner, the knee-jerk solution may be to grow the internal team. More staff means more applicants captured and more hires. Problems solved. In reality, though this long-term solution for a short-term