February 20, 2025

An Exciting New Chapter – Will you join me in building the future of Recruitment?

How to Use Employer Branding to Showcase Your Company & Culture as a Bootstrapped Startup

With approximately 543,000 new businesses opening up each month and an unemployment rate that has hit an all-time low — the battle for talent carries forward. Todd Hsieh of Zappos once said, “Business often forget about the culture and ultimately they suffer for it because you can’t deliver good

The Benefits of Augmenting your Recruiting Team Before Hiring Internally

When an internal recruitment team is struggling to handle the number of job orders in a timely manner, the knee-jerk solution may be to grow the internal team. More staff means more applicants captured and more hires. Problems solved. In reality, though this long-term solution for a short-term

How To Solve The Employer Brand Strategy Ownership Debate

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared

How to Compete with Google and Facebook for Talent

Every firm wants to hire the best candidates possible for their firm, yet many firms fall short of this, by making a few mistakes during the hiring process. Hiring culturally fit employees who are willing to say or do anything while at work to agree to the founder’s values is just one of these many

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tier candidates who can add real value. While most employers are considering choosing an employer branding strategy as a process to recruit candidates, especially in

4 Reasons to Lean In to Remote Work as a Startup 

In the last decade alone, technology has evolved to an extent where it is possible to work from a remote location with the help of basic working tools such as a laptop, cell phone, and WiFi connection. While many companies are yet to embrace the concept of remote work environments, start-ups are

Your Foosball Table Is Not Company Culture

Ever wonder what would happen if we live in a world where everybody dressed like each other and mimicked each other with no variations, no conflicts and nothing new to add or say? The answer is, the world would be a very dull place. Companies who have hired primarily for ‘culture fit’ usually lack

Defining Your Value and Employer Brand Early On

The employee value proposition (EVP) statement is the centerpiece to any well executed employer brand strategy. Your EVP should encompass the true essence of what it’s like to work for your company -- not only from those who are crafting the EVP, but it should encompass several parts in order to be

Why Hiring for Culture-Fit Can Ruin a Start-Up

Culturally fit employees are every employer's dream; until reality kicks in and employers realize that by hiring candidates that mimic exact backgrounds and characteristics of their current employees, the company is failing to progress. While many larger organizations can enforce the concept of