How to Recruit Loyal Employees

If you recruited someone out of a negative work environment, it is quite possible they will remain loyal employees of your company out of a sense of gratitude. Of course, there are no guarantees, but I think it's entirely possible. That being said, how would one go about finding people suffering in less than ideal company cultures? Well, in a word – Glassdoor.com. 

From Glassdoor’s “About” page: 

Glassdoor holds a growing database of more than 8 million company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos and more. Unlike other jobs sites, all of this information is entirely shared by those who know a company best — the employees. Add to that millions of the latest jobs — no other site allows you to see which employers are hiring, what it's really like to work or interview there according to employees, and how much you could earn. 

Why not research companies that are looking for the same type of talent you are, discern which of those companies have the lowest ratings then, target those workers in your recruitment efforts. For example, what if the following was said about one of your rivals? 

“Management is often misleading and avoids paying you whenever they can. Housing during training was not as described, I was told I could either walk or use public transit to get to the office, but I had to rely on others for a ride. Benefits are well below average for the work. No cost of living adjustment, which is important because a lot of the contracts are in high cost areas. There really isn't room for career advancement here. I feel like I'm treated more like a commodity than an employee.”

I would suggest turning the negatives said into a positive for your company. For example, when reaching out to a candidate from the company discussed in the testimonial above, I would suggest extolling the honesty of the management (with as many examples as possible), citing the pay equity across the enterprise and the exemplary benefits your company offers. Get it? 

Of course, throughout the process you are being as truthful as you can. After all, those negative reviews on Glassdoor could be said about you if you misrepresent the culture of your company. And while Glassdoor is the most popular of employee review websites, they are not the only game in town. Here is a short list of others to consider for your research. 

• Ratedly
• RateMyEmployer.ca 
• Jobadvisor.com.au
• Kununu.com
• Jobeehive.com
• TheJobCrowd.co.uk
• Comparably
• FairyGodBoss
• Indeed
• Careerbliss
• Vault
• In Her Sight
• JobCase
• SEEK

Make sense?

If you are facing an employee retention challenge, perhaps we can help. We offer services related to diversity, equity and inclusion initiatives, learning and development offerings as well as coaching and advisory services. Click here and let’s chat about it.