August 17, 2021

Proactive Talent Hires James Foley for Principal Consultant, Employer Brand

The uncertainty caused by the Covid-19 pandemic has not stunted the growth of the agile recruitment processing outsourcing company – Proactive Talent who made a strategic hire with James Foley, Principal Consultant, Employer Brand. This is a transformational leadership role helping to continue the drive of growth and innovation in their modern employer brand consulting practice.

James Foley's Talent Acquisition consulting career spans more than 20 years, where he most notably founded and grew Randstad’s first Employer Brand and Talent Acquisition Consultancy for their RPO and MSP business, Randstad Sourceright, working with clients such as Nike, Coca Cola, Honeywell, and Kaiser Permanente. While James's initial practitioner focus was on employer brand, he later expanded their offering to provide consulting services to cover the spectrum of global talent acquisition needs, including: strategic planning for permanent, contingent, freelance and gig talent; HR technology selection and integration; DE&I acquisition, mobility and retention; and Hiring Manager training and experience.

Most recently, James worked with tech scale-up, Beamery, where he scaled and ran their Professional Services team and built their dedicated Integration practice while significantly improving their Net Promoter Score. 

When asked why he decided to accept Proactive Talent’s opportunity versus others, he said,

“Quickly deployable, scalable expertise is the Swiss Army Knife needed by today's talent acquisition and HR leaders. Today’s employer brand strategies aren’t always part of a multi-year, structured plan; they are fast-paced reactions to business needs - think mergers and acquisitions, rebrands, new product launches, geographical expansion, downscaling - much anything a company does will affect its ability to attract, convert, and retain talent, and any delay to that will be negatively felt by existing talent, and seen in the bottom line. Building an Employer Brand team can take time, and will require different expertise through its development and maturity. The market needed a go-to. A one-stop-shop that would give access to instantly-deployable expertise, be that to fill a knowledge gap, up-level a team's expertise, provide resources during growth, or even outright take over the strategic development of an organization's employer brand. Proactive Talent’s intent was to build a model that specifically meets that need, allowing clients to truly use Proactive Talent’s services as an extension of their own team. And that’s the kind of innovative problem solving I want to be a part of."

Will Staney, CEO of Proactive Talent, looks forward to the addition of James Foley to their leadership team. “James is the missing puzzle piece in our consulting leadership team that we have been waiting for. There is no one else I could imagine better positioned to take over and scale the employer brand practice I have spent the last 6 years building than James. His innovative approach, vast experience in both brand and creative strategy, as well as his deep technical knowledge in the technology ecosystem that supports it all makes him a true driving force for not only further scaling the success we’ve had to date, but also helping drive our industry forward as well.” 


Proactive Talent is the leading power partner to your recruiting engine. We're a coalition of recruiting and talent brand practitioners who provide the necessary tools and talent to tighten your hiring gaps, bolster your retention rates and embolden your company mission, giving you the competitive edge needed in the ever-changing recruiting industry. With a holistic approach, we work alongside clients to help them build a powerful recruiting engine that enables them to efficiently attract, recruit, and retain top talent. We specialize in adding power to your full candidate journey from Talent Attraction to Hiring to Retention. Our clients include enterprise companies like Uber/Postmates, Siemens Energy, Boston Consulting Group, Basic American Foods, and  GoDaddy as well as fast-growing startups like Calendly, Discord, and

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