April 17, 2020

Tribe TV: Do This! Not That. Employer Branding Tips During a Pandemic

In this third episode of Tribe TV, Jim Stroud examines the way companies are treating their workers during this Coronavirus Covid-19 pandemic. Some enterprises are severely damaging their employer brand by the way they are laying off their staff whereas others, are going above and beyond to do all they can for their workers. Companies featured in this episode: Dig, Bird, HEB, Facebook, Activision and PaloAlto Networks.

Articles cited in this episode are:

This Company Is Laying Off Employees Via Text Message [source]

'It Felt Like a Black Mirror Episode' The Inside Account of How Bird Laid off 406 People in Two Minutes via a Zoom Webinar [source]

Laid-off workers are getting bad severance packages, and worse communication, from their employers [source]

Over 50% of Professional Service Firm Employees Criticize Employers' Response to COVID-19 As Insufficient [source]

Bird Layoffs: An Audio Recording [source]

Facebook to pay employees $1,000 bonuses to assist during coronavirus outbreak [source]

Palo Alto says no coronavirus-related layoffs will happen, CEO foregoes salary [source]

Activision Blizzard is doing for employees during coronavirus: CEO [source]

Inside the Story of How H-E-B Planned for the Pandemic [source]

Why the world is looking at HEB as the model for preparedness [source]

Postmates Unveils Measures For Couriers And Merchants In Response To COVID-19 [source]


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