SourceCon 2017 Keynote Series: Email, I love you.

This week the team at Proactive Talent Strategies is attending the 10th Anniversary of SourceCon in Austin, Texas. With a total of seven keynotes throughout the entire conference, we’ve decided to do a write-up on everyone in a series we’re calling Sourcing Secrets: Keynotes from SourceCon 2017.

Monday Evening Keynote

Keynote: Email, I love you. You're perfect! Now change
Speakers: Jim Stroud

For those that didn't fly in early enough to see Jim Stroud open up SourceCon Monday evening -- they missed out! Not only is Jim one of my favorites his opening keynote energized the entire room and was the perfect kickoff. In honor, we're going to do a rapid fire "lessons" learned sourced from Twitter. 

1. Emphasis on quality, personalized targeted emails versus quantity of templated emails

2. Jim's Tech Stack: SenderScore, MoveableInk, MixMax, Iterable, MailTrack, Hively

3. Email as an experience. Let the passive candidate schedule time

4. Sourcing needs to learn from marketing. A/B all emails.

5. Know your sender's reputation

6. Email sender score will be like credit score for marketers

7. Over 1/3 of the world will have an email address by 2019

How does this relate to the conference theme?

Email is one of the most basic pieces of technology that sourcers used. 

Top Tweets

Sender score > credit score(for work!) #SourceCon @jimstroud

— Suvasanamayee (@suvasanamayee) September 25, 2017

Rumor: @jimstroud is sending people money via gmail. #Sourcecon pic.twitter.com/74Zgw2yIis

— Brian Fink (@thebrianfink) September 25, 2017

Wohoooo! Very excited ! @jimstroud pic.twitter.com/zEQhQbEtrg

— Nidhi Jain (@Nidhi_ITJobUSA) September 25, 2017