Employee Generated Content (EGC) is information generated by employees in the form of videos, images, blogs, et cetera that promotes an employer brand’s values, uniqueness and benefits. Some companies are nervous about EGC because it represents a risk of damage to their employer brand and a lack of control. However, the pros far outweigh the cons. People would sooner buy from a company they believe is authentic over one of their competitors. In addition to that, studies prove that people are more likely to trust recommendations from social media over advertising and marketing tactics. The same logic applies to candidates when considering employment. They want stories that spark emotions from employer brands to feel confident in their career choices. It all comes down to trust, and authenticity and that is what EGC delivers.
This PDF is a collection of free and premium tools for use in employee generated content, where each slide is a link to an online resource. Should you need further assistance with hiring or talent attraction, please contact us today.
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